anhtruc@tech-one.io

colin@tech-one.io

**Case Study: Tech-One Helping Australia Scrubs Uncover Hidden Potential**

How we 4x’d Traffic and Doubled Revenue

Introduction

Airmed Scrubs is an e-commerce website that sells lined medical scrubs.

Airmed Scrubs is a direct-to-consumer medical clothing company committed to empowering medical professionals. The company strives to provide an outstanding customer experience at every point of the conversion funnel.

However, following the introduction of their website, there was a significant decline in conversion rates, which had a negative impact on their income across all channels.

Airmed Scrubs approached Tech-One, intending to develop a strategy that would allow them to maintain their dominance in the scrub area while expanding their reach into other related product categories and other markets.

The Problem

Given Airmed Scrubs's distinct brand and tone of voice, our strategy needed to speak directly to their customers. We required the proper channel mix, but we also needed the right messaging across each channel.

They already had an e-commerce business, a good website, and a good brand. Nonetheless, when they set up their business, SEO wasn't one of the main things on their to-do list.

They were relying solely on paid advertising to sell their scrubs online.
They weren't ranking for high-value keywords like "medical scrubs" or any keyword that female scrubs related to.
They tried to create blog posts each month without any results to show for it.

Let's look at how SEO might potentially assist their brand; consider these real-world instances of how Tech-One has directly and significantly aided our clients who have hired our SEO services.

The Strategy

Tech-One also managed a comprehensive overhaul of the product pages, with Google Analytics powering the whole site. The user experience has been improved with prominent pictures and navigation, while the website text has been optimized for SEO. The company can analyze site behaviour and change its keyword approach to boost visitors for the first time.

We also generated a list of chosen keywords at the start, based on examining the primary keywords that the website was visible to and those that had the potential for it.

Technical Auditing

We remove duplication in their category pages, manage index bloat, add their XML sitemap to the robots.txt, and remove now-defunct meta keywords from their site.

We also found HTTP pages and URL parameters in the index.

URL parameters are parameters whose value is set dynamically in a page’s URL.

Whenever customers do an internal search, new URL parameters will be created, which ends up bloating the index with a bunch of URLs like: website.com/category/search?pink+scarf

To make it clear to Google’s Search algorithm what the different URL parameters do, specify them in Google Search Console.

Content Strategy

Knowing Airmed Scrubs's customers' motives and behaviours was vital in making their SEO plan more effective. Our efforts were concentrated on product pages because our analysis suggested that this was an area of the site causing significant leaks in the conversion funnel.

Users who interacted with the product information page were more likely to convert, even though the present product description left room for uncertainty.

Users were certain that the items would look great, but they were unsure how they would feel or fit. Our main goal was to eliminate hesitations on the purchasing route and provide clients with the exact information they were searching for in the order they were looking for it.

We performed comprehensive on-page SEO on their product pages (because they are an e-commerce site) to please Google's bots.
We conducted thorough keyword research and competition analysis to identify future content production.

This included resolving technical difficulties, optimizing page names, meta descriptions, and images, and doing keyword research for product categories. We optimized the page names and arranged the data markup for product pages.

The Results

After three months, their website gets indexed more frequently, and they begin to rank for more keywords. Furthermore, they continue to have a significant growth in traffic and revenue.

4x The Organic Website Traffic

After optimizing multiple blog posts and writing new content for the product pages, the team at Tech-One saw dramatic SEO rankings increases.

Once they were ranking better, website traffic skyrocketed.

Real Sales From Google (Which Have Never Happened Before)

In just 3 months, they went from $0 each month from Google to over $1,600 in sales from Google.

We are anticipating $10k+ sales each day from Google by the beginning of 2022.

Here’s the revenue analysis from 1 month (July) of the project.

Organic Search's conversion rate is 2nd in percentage (14.48%), valuing up to A$150,448.66 in revenue within this month, despite organic traffic percentage ranking 4th. Its numbers continue to demonstrate excellent efficiency in our SEO effort that might, in the long run, play a major role in helping to save a significant amount of Paid Search expenditures.

What This Means For Your Brand

The previous case studies show that SEO is indeed an effective strategy. When implemented with complete focus, it can deliver impressive results.

This digital marketing platform requires consistent efforts and complete dedication to achieve the best outcome. So, when it comes to establishing a strong presence in the digital world, it is essential to choose the right Digital Marketing Partner.

Reach out to Tech-One today — and we’ll get working on building for you an SEO strategy that’ll defy your expectations.

Case Study: Tech-One Helping Australia Scrubs Uncover Hidden Potential